The Industry’s Best Analytics and Reporting for Media Publishers

Goal

Partner with a customizable, user-friendly CRM + OMS platform that supports BuzzFeed Inc.’s complexities to produce clearer communications, analytics, and reporting that informs high-level strategy.

What if you could leverage data and analysis without complicated systems and costly consultants? Or simultaneously improve pipeline accuracy while freeing up your team’s time with all-new automated workflows? What if you could create greater accountability while streamlining cross-team collaboration?

Read on to discover how Jessica Boiardi, Vice President of Pricing and Planning at digital news and entertainment media company BuzzFeed Inc. achieves all of that and more.

I go into meetings a lot more confident in the data thatI’m sharing.”

Problem

Fragmented data and cumbersome workflows obscured key information and tied up team members with manual processes, hampering accurate forecasting and reporting.

“None of us here went through college to do data entry,” Duque said. The manual processes bogged down teams at GroundTruth and WeatherBug, becoming especially cumbersome as the business scaled. When teams rely on spreadsheets and PDFs to get the job done, a tiny error—even something as insignificant as a missing zero—can have huge repercussions. Employees spent a lot of time on manual processes like assembling media campaigns and struggled to find the time to add value by analyzing and using data to optimize each plan. Bogged down in busywork, employee morale suffered, time was wasted redoing work, and the companies weren’t maximizing client satisfaction. Meanwhile, without a single place where data was stored and updated, key information was often difficult to access, which affected GroundTruth and WeatherBug’s ability to create impactful long-term strategies not just for their clients, but also internally.

Strategy

Deploy Boostr’s technology to facilitate automation, aggregate historical data, and establish a customizable platform that enhances daily operations.

• Gain a better view of historical data and make it accessible to all team members to inform better decision-making.
• Automate as many processes as possible to free up the team’s time and avoid costly mistakes.
• Customize the system as needs change without relying on outside consultants.

From Boostr’s templates to its integrations, the software has revolutionized how teams at GroundTruth and WeatherBug spend their time. “With these integrations, we’ve been able to eliminate a lot of the manual Excel documents to connect the systems that weren’t talking to each other before, so we’re giving our ad ops teams back a lot of time,” Johnson explained. With more automated processes, teams can instead focus on optimizing their services—not just getting them done. As a growing company, GroundTruth andWeatherBug needed customizations designed for media companies.With Boostr’s highly configurable software, they are able to capture valuable information and organize it as needed. Thanks to the solution’s intuitive design, there’s no need to hire expensive outside consultants or spend extra time training employees; instead, it’s easy to make updates with no-code configurations and allow the platform to evolve alongside the business.

What Boostr has over the competition is the ability to configure their entire system to support anybody’s business.”

Results

BuzzFeed Inc. has gained clarity around many aspects of operations, from revenue forecasting to campaign optimization—-empowering team members at every level to confidently make data-informed recommendations and decisions.

• Unmatched pipeline accuracy that informs high-level strategy.
• Streamlined communications and operations save time and create accountability.
• Analytics and reporting are fine-tuned to BuzzFeed Inc.’s needs.

“Because we can so highly configure Boostr, we’re getting better analytics and reporting as a result,” Boiardi said. This enhanced visibility boosts pipeline accuracy and drives strategic efforts at every level. Even as forecasting, reporting, optimizing, and product management become more robust, BuzzFeed Inc.’s teams are actually saving time due to Boostr’s automations, which means they can spend more time on crucial, high-level planning that will support the company in the long term. “I don’t need a seller to tell me how to build a plan anymore, since they enter their deal in Boostr or they’re asking for the plans to be built a certain way and it’s just coming through that way.”“I’ve been a Boostr client at three places now, and each has been complicated and complex. We used Boostr differently for each company, which I think shows the flexibility and the configuration ability that this system has.” Boiardi said. And through its many levels of support, analytics, and data management, Boostr is enabling better decision-making at every level.

Better reporting and decision making are happening because we’ve been able to configure Boostr the way that we want to configure it.”