Your Burning Questions Answered: A Deep Dive into Boostr's CRM

Boostr’s CRM platform was designed specifically for media sales organizations. Our user-friendly interface offers built-in calendar and email integrations and a deal kanban making it easy to manage your pipeline in real time. With drag-and-drop deal updates and omnichannel forecasts, you'll have complete visibility into your sales process. But will it integrate into your email system? Will your sales team use it? Is it accurate with forecasting? See the answers to the most frequent questions about our CRM platform. 

Does Boostr’s CRM integrate into my email system?

Yes - Boostr has native email and calendar integration to Gmail and Outlook, enabling automated tracking and better sales flow while eliminating dual data entry.

Will my salespeople use the Boostr CRM?

Yes - Boostr’s CRM is easier to use than other CRMs and has industry-leading user adoption.

What systems does the CRM integrate with?

The Boostr CRM integrates with anything with an API, including marketing automation systems such as Hubspot and project management tools such as Asana, Basecamp, Monday.com, and other industry-standard OMSs.

Does the CRM help me forecast my revenue?

Yes - the Boostr CRM brings together all direct-sold IO (Digital, OOH; Linear, Print) and programmatic revenue streams to improve forecast accuracy.

Do I need consultants to implement the CRM?

Boostr doesn’t require long, expensive implementations as it’s prebuilt for ad sales. You can work with our team, or we can recommend a third party.

Can Boostr’s CRM be used to make my Salesforce instance work better for AdSales?

No - Boostr’s CRM was designed as a purpose-built solution for AdSales teams because Salesforce’s data model doesn’t naturally support the typical needs of AdSales organizations.

Are outside consultants required to customize Boostr for my company’s specific needs? And will I need to keep consultants on retainer as my business needs system changes? 

No and no – because Boostr CRM does only one thing – AdSales – it works out-of-the-box for any AdSales organization. The platform is no-code, highly configurable and expertly supports the sales activity tracking, forecasting, and reporting needs of hundreds of AdSales teams across all categories.

Boostr also integrates seamlessly with your favorite software programs - no learning curve required. Boostr products enhance productivity and enable seamless end-to-end workflows by integrating with your preferred systems, including ad servers, ad tech (DSPs, SSPs), commercial clouds (Jira, Asana, Monday), finance systems (Netsuite, Quickbooks), and even in-house/proprietary systems, as long as there’s an API or file. Use Boostr's integration workbench or build your own with Boostr’s APIs. At Boostr, we’ve got your commercial clouds, ad systems, and customer integration covered. 

Ad systems 

Boostr has pre-built integrations to all the ad tech systems to run your business. Whether it’s ad servers, DSPs, SSPs, OMSs, delivery aggregators, or middleware, you can use our pre-built integrations to run your business and not get bogged down with integration headaches.

Commercial clouds 

Boostr’s pre-built library of cloud connections spans the most commonly used tools across the industry. Whether it’s project management tools, ERP/Finance tools, marketing automation tools, or any other commercial cloud system, we have your back. With our library of connectors, you’ll get best-practice integration workflows implemented quickly so you can automate your processes.

Custom integrations 

Boostr integrates with proprietary, in-house systems or any other system. Boostr’s integration workbench is fluent in REST, SOAP, and even flat files. And with a robust set of APIs, you can build in or out of the Boostr platform.

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See  How Buzzfeed is Using Boostr’s CRM Platform

At Boostr, we specialize in leveraging complicated data for media companies. What if you could do this without a complex system and costly consultants? Jessica Boiardi, VP of Pricing and Planning at BuzzFeed, wanted to do just that. Her team was dealing with fragmented data and complex workflows as they spent countless hours inputting data manually. 

After implementing Boostr, Jessica and her team saved time and were able to focus on high-level priority planning to push the business forward. Boostr enabled BuzzFeed to make decisions at every level of its business.

According to Boiardi, “I’ve been a Boostr client at three places now, and each has been complicated and complex. We used Boostr differently for each company, which I think shows the flexibility and configuration ability that this system has. And through its many levels of support, analytics, and data management, Boostr is enabling better decision-making at every level.”

Our CRM is here to revolutionize media advertising by seamlessly combining CRM and OMS capabilities. Check out the entire case study here to see how Boostr partnered with Buzzfeed and provided a customizable, user-friendly CRM + OMS platform to support their complexities to produce clearer communications, analytics, and reporting that informs high-level strategy.

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