LOADING CLOSE

Advertising Week: Was the Juice Worth the Squeeze?

Advertising Week: Was the Juice Worth the Squeeze?

Imagine this scenario, it’s early October and your CEO is in town after Advertising Week. He walks by your desk with a few burning questions in advance of next week’s board meeting.   First: Productive Advertising Week for the team?     Your ...

Digital Publishers: Beware the Mechanical Turk!

There’s an adage in the startup world to “do things that don’t scale.” I definitely subscribe to this ethos. But not always. And especially not in organizations that have the resources to afford themselves relief from the pain of ...

Can You Still Impact 4Q Commissions?

At this point in the year, media sales professionals should have a good read on their 4Q performance.  However, no matter how close or far you may be from your goals, there is time to still impact your final ...

Programmatic Forecasting: Fact or Fiction?

  As any organization that practices Agile will tell you, there is an amount of uncertainty that paradoxically can and should be planned for whenever a project kicks off.  The rise of programmatic over the last decade has brought that ...

What Publishers Can Learn about Exclusivity from Supreme

If you have kids you’re probably familiar with Supreme, the NYC based skateboard turned streetwear wonder company. They’re the ones who sell $150 hoodies. I went to get my kids stickers for their back to school notebooks since I don’t buy hoodies at that price. What happened next blew my mind.

As I got closer to their store in Soho I came upon the first of three long lines, this one around the block. Then another line on their street then a third line in front of the store – all managed by security with ropes like a night club. I went right up to the main security guy to ask what’s up, he says “do you have an appointment?” Of course I don’t. He responds, “then you can’t get into the store until Saturday.” I respond, “what, it’s Thursday”. He goes on to explain they just dropped their fall line of clothes and the only way in is to have made an appointment on their website. Hundreds of kids are waiting in 95 degree weather to get a shot at uber pricey t-shirts and hoodies. …

Customer Success- Data Analyst

Seeking a data whisperer who quickly outpaces everyone around them. You know excel and analytics, SQL and data migrations. You’re in sales ops or finance, ideally in the media industry, and you’re looking for your next move to something ...

Having Trouble Showing ROI of Cannes Meetings?

The annual pilgrimage to the land of Rose and Yachts is less than a week away.  By now you’ve pulled contact lists and are finalizing the schedule of client and agency meetings.  Surely these are important meetings.  And then ...

Crap Customer Data

  How much is your crappy customer data costing you?   We all know CRM customer data is crap - there’s 15 versions of P&G and 33 flavors of Starcom.  Experian estimates companies lose up to 23% of revenue due to low ...

Media companies – is your CRM on life support?

Does this sound familiar?  Your ad sales team runs the weekly forecast call off the “shadow pipeline” spreadsheets, your CRM has at least fifteen variations of Procter & Gamble, your Account Managers toggle between systems all day to manage ...