1H 2024 Media Ad Sales Trend Flash Report
Boostr's Media Ad Sales Trend Flash Report for the first half of 2024 highlights the ad market's rebound with double-digit revenue growth, driven by increased buying activity in Q2. However, the report also identifies challenges such as unpredictable quarterly performance due to in-quarter activity, shorter deal cycles, and retention issues. Despite these challenges, the report reveals a surge in deal sizes and RFP volumes, indicating growing confidence in the market. The report concludes with strategic recommendations for media companies to focus on reactivating past clients, expanding proposals, and closely monitoring Q4 forecasts to achieve success in the remainder of 2024.
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Key Takeaways:
- The impact of economic shifts on media ad sales performance in 2024
- Emerging revenue streams and opportunities for media companies
- How automation and data-driven tools are transforming ad sales
- Key challenges facing media sellers and strategies to overcome them
- Forecasts for the future of media ad sales and growth opportunities
Boostr is the only platform that seamlessly integrates CRM and OMS capabilities to address the unique challenges of media advertising. With boostr, companies gain the unified visibility necessary to effectively manage, maximize and scale omnichannel ad revenue profitability with user-friendly workflows, actionable insights, and accurate forecasting.
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