The CRM Buyer's Guide
The 2023 Boostr Media Ad Sales Trend report reveals a challenging year for media businesses, with a high advertiser churn rate exceeding 50% in the first half. The key to retaining customers lies in delivering flawless customer experiences from initial contact to post-campaign analysis. However, managing sales opportunities and customer interactions within complex hierarchical structures proves daunting with conventional spreadsheets or CRM systems unsuited to modern media organizations. The right CRM solution can address these challenges, potentially boosting conversions by 300% and enhancing team productivity by 50%. It also empowers Revenue Operations with invaluable customer insights, driving informed packaging and pricing strategies. Boostr suggests three core considerations for evaluating CRM solutions: ease of integration, advanced analytics, and robust sales support.
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Boostr is the only platform that seamlessly integrates CRM and OMS capabilities to address the unique challenges of media advertising. With boostr, companies gain the unified visibility necessary to effectively manage, maximize and scale omnichannel ad revenue profitability with user-friendly workflows, actionable insights, and accurate forecasting.
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