CRM and OMS Buyer's Guide
Media companies are ramping up efforts to enhance client experience and retention amidst increasing competition and evolving advertiser demands. Boostr highlights how data and automation are being leveraged by publishers to streamline customer management, improve workflows, and address challenges like high churn rates. CEO Patrick O’Leary stresses the importance of technology in bolstering core metrics like deal size and win rate, advocating for integrated CRM and OMS systems to optimize ad management processes. This e-book explores the demand for such integrated solutions, their benefits, and key considerations for selecting an efficient ad management platform.
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This ebook provides insights into the challenges faced by media sales teams and how the right CRM and OMS systems can address them. It emphasizes the need for unified data and advanced analytics to combat issues like data silos, accelerating sales cycles, and difficulties in analyzing performance.
Key takeaways include:
- Understanding the crucial role of integrations in maximizing CRM and OMS effectiveness.
- Leveraging advanced analytics for better decision-making and forecasting.
- The importance of sales process support features in CRMs, such as commissions tools and customizable workflows.
- How to unify data to gain visibility into business performance and improve customer experience.
- Using real-time information and actionable insights to optimize sales strategies and meet revenue goals.
By downloading this ebook, media companies can gain valuable knowledge to select and implement CRM and OMS solutions that meet their specific needs and drive success in today's dynamic media landscape.
Boostr is the only platform that seamlessly integrates CRM and OMS capabilities to address the unique challenges of media advertising. With boostr, companies gain the unified visibility necessary to effectively manage, maximize and scale omnichannel ad revenue profitability with user-friendly workflows, actionable insights, and accurate forecasting.
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