Industry Snapshot: Retail Media Network Expansion Strategies
In this ebook, the exploration of the growing retail media category unveils targeted solutions to engage larger audiences. As brands raise expectations, retail media networks (RMNs) navigate complexities in selling, operations, and analytics. To seize opportunities and boost ROI, RMNs need to invest in internal teams empowered by real-time data, facilitating informed decision-making from pre-sales to billing.
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